Spooning with Spoonies is a podcast that creates space for people to discuss dating with a chronic illness. The podcast interviews a diverse group of spoonies about their relationships and dating adventures. It highlights host Noa Porten’s story while using social media to facilitate discussion and create a sense of community around these topics. The visual identity of SWS uses bold typography and quirky photography that brings to light an underrepresented topic in an approachable way. Unlike other chronic illness brands, SWS is the opposite of clinical. It plays off of phrases from the dating world/dating apps. It positions Noa as an honest influencer going on her journey along with her audience. While the brand assets direct the viewer back to the podcast, they also create space for conversations among the chronic illness community.

Made in collaboration with Noa Porten.
Photography by Maya Coplin.