Short List
Lead Designer
In collaboration with UME Design (CD: Jessi Brattengeier, UX: Christie Ha, Amie Colosa) Photography by: Thayer Gowdy
Short List is a female-led investment collective that backs companies that are disruptive, smart and imaginative.
Along with the UME team, I created the visual identity for Short List. The creative direction is empowered and savvy. It is energetic and passionate, with a brighter color palette with one confident primary color, a confident yet simple wordmark and a typeface that feels charming and personable. The brand has a sense of wit and sophistication and provides the opportunity for Short List to set themselves apart in a way that is sincere to the strength and motivation that makes them unique.
Along with the UME team, I created the visual identity for Short List. The creative direction is empowered and savvy. It is energetic and passionate, with a brighter color palette with one confident primary color, a confident yet simple wordmark and a typeface that feels charming and personable. The brand has a sense of wit and sophistication and provides the opportunity for Short List to set themselves apart in a way that is sincere to the strength and motivation that makes them unique.
