NYC TOURISM
NYC Tourism is the official tourism representation of the five boroughs of NYC around the world. They build equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors. The visual identity of NYC Tourism showcases the vibrant energy of the city, inviting visitors through the streets of NYC by bringing the shape language from the city into the grid, brandmark, colors and photography.
Made in collaboration with NYC Tourism and 2x4
